Stylish, minimal, athletic, and fun. That's what's written in the
DNA of URBAN, Beta's new city model. The Tuscan brand, which
comes from a longstanding tradition of quick and easy
motorcycles, has taken a fresh look at mobility in the city by
creating a blend of genres. Chop finely, pour together, and
blend on high: the looks of an urban scrambler, the light weight
of a mountain bike, and the ease of handling and low-slung
seat of a trial motorcycle. Add a little charismatic design into the
mix and you have got the recipe for the new URBAN. A cocktail
on wheels that, as its name suggests, is truly at home on the
streets, and offers an ideal way to discover the fun side of the
city.
Stefano Soldani, Betamotor's Head of Marketing, explains: "We
were not thinking so much of a single target market as of a
transversal-even universal-need: the increasing demand for simple
motorcycles with big personalities. Urban is a modern re-visitation
of the traditional scooter people used to use just to get around the
city and have a lot of fun in the process.
It comes without the bulk and worry of a larger motorcycle and has
more personality than a scooter. We were mostly thinking about
customers with a youthful mentality who love sport and lead stylish,
dynamic lifestyles in the city."
The trellis frame, mounted on a suspension designed to maximize
comfort, ensures that the Urban is as easy to handle as it is fun
to drive. Its moderate size and lack of bulk complete the mix,
allowing even the most inexperienced to ride with confidence
and ease. Urban lends itself well to small manoeuvres and jumps,
and is capable of darting nimbly through city traffic. There are two
models, both with 4T engines: the 125cc, which is designed for first-
time riders or those who want a bike they can ride without a
specific motorcycle licence, and the 200cc, for those who
prefer higher performance. Sturdy and reliable, the new Beta is
the prototype of the no-worries motorcycle. It is fuel-efficient and
maintenance has been simplified to the extreme: after all,
it is designed to show you only the fun side of the city.
Finally, Urban riders can expect a full package of accessories
and special parts (parcel rack, side bag, carbon parts) that will
make urban exploration even more enjoyable and personal.
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